See 10 Hotel Brands' Social Media Strategies. 5. Pet Influencers are the Next Frontier. Engage the public via live video. Facebook Live. For any of the social media channels, you should use a high-quality image of the hotel logo as a profile picture. 1. Learn more about your audiences with these lead generating social media contest ideas. Include a link to current promotions - This is reliant on the amenities you have available and the dates you are looking to book in your hotel or resort. These days, paid hotel social media campaigns are a necessary tool for connecting with an audience of potential customers. Gain followers through hashtag exposure. After doing an interview, publish their responses on a blog, on social media, or in an email newsletter to planners. Tip 1 - Use Branded Hashtags to Track Hotel Social Media Campaigns . #1 BCV, A RateGain Company. With more than 190 contest participants, an increase in family travel during the summer, and guests asking about Maxine at Reception, Four Seasons Hotel New York declared the promotion a huge success. . We've included the latest 10 social media marketing tips for hotels to get you started: Turn your hotel social media pages into an interactive experience. Hilton Hotels & Resorts is a luxury brand that has taken that "ahh" feeling out of the plush pillows of their rooms and delivered it in near virtual reality through their gifs, videos, and YouTube videos. Like in most businesses, social media simply can't be ignored as it is a way for people to sample a brand before booking it. In this blog, we will take an extensive deep dive into social media platforms for hoteliers to explore and benefit from. Write the Content. It is said that 97% of millennials share their vacation photos through posts on social media. Keep your brand consistent. 1. From the 7th Annual Shorty Awards Best in Hospitality. Consumers now expect more from a hotel than just a comfortable night's sleep. 1. Dove is a brand that has always focused on social causes in their social media campaigns. There are a lot of content types that you can experiment with, but you should consistently be posting and updating your social platforms. At 240,000 followers, Hilton Hotels & Resorts ( @hiltonhotels) asks users to tag . In order to get the best out of your social media campaigns, monitor their success rates over time . When I talk about the best social media marketing strategies for hotels, Facebook always tops the list. Affordable paid advertising options/sponsored posts. Hotel LinkedIn Marketing. Run an Influencer Campaign. Writing the content for your hotel social media campaign is something you can try doing yourself, or with the help of a copywriter. Facebook. ALL CATEGORIES. It was first developed as an in-house solution when no other social media management tool existed. Keep your brand consistent. Easily create social deals with Wishpond's Social Offers App. 1. 1. 18. Family Picture At Favorite Area Attraction. Hilton Worldwide Holdings. The OD Talamanca, a five-star hotel in Ibiza, was the secret location at the end of the highly-promoted, 2016 #AbsolutNights campaign. Keep your hotel's style at the forefront, Express it with a consistent voice, Only use an idea or piece of content if it's clearly in the top 20%, and. Upload a video for your Facebook cover photo. Often, that requires a social media campaign that focuses on value add and brand awareness. But in addition to flattering shots of your pool, restaurant, and bathrooms, social media is also a fantastic channel for bragging about your hotel's most valuable asset: your employees. YouTube, as well as hosting your videos, can provide enormous search engine optimisation benefits to your hotel website. Tip 1 - Use Branded Hashtags to Track Hotel Social Media Campaigns. 5. Banking app Mint is also among the many companies that use social media marketing effectively on Instagram. Facebook. - Analytics: Acquire real-time market data and gain insight into your business analytics. Read, learn, and implement to see how it makes a difference to your hotel's marketing game. Enter to win sweepstakes. The goal of your hotel's social media marketing strategy should be to: - Engagement: Interact and collaborate with current and future hotel guests. To involve your potential target audience in the direction of your hotel digital marketing, it is important to make and direct highly customized emails to progress towards better client communications. Hilton Hotels & Resorts. Besides having beautiful photography, hashtags can be an important part of your hotels's Instagram social media campaigns. 7. 8. One of the best hotel social media ideas is to think of Facebook as a hub for your social profiles and website content - a place on social media where everything comes together. Now, let's look at the 6 best social media platforms for hotels - and how you can use them to your advantage. Focused hotel social media campaigns have a proven track record of generating extra revenue. For example, many politicians have taken to regular live streaming on Facebook . The edible hotel was a social media sensation. Today Hootsuite remains a top contender. 17. Create a one-off hashtag campaign and offer incentives, like a free weekend at the hotel. As a hotel social media manager, it's your job to take action on reaching more people on social media and getting more bookings. #3 Milestone Inc. #4 Sprout Social. The best hotel social media campaigns of 2019 or 2020 mean nothing if you don't know which method and which platform suits your brand the best. . Here is how some of the hospitality industry's . 15. A 2013 Nielsen survey found that of those who used social media to research travel plans, only 48% stuck with their original plans—33% switched hotels. Mint. Throughout our introduction to the best practices of hotel blogging, I've underlined how important it is to post a variety of content on a regular basis. Finally, a reason to 'like' social media. 9. IN-DEPTH EBOOK GUIDE TO THE BEST SOCIAL MEDIA PRACTICES FOR HOTELS: Find inspiration for your hotel social media campaign by reading HOTELS' Best Social Media Practices Guide, which features more than 60 successful brand and property social media campaigns mini-case studies, including Four Seasons, Hilton, Marriott and more. Four Seasons Hotel New York utilized Shoutlet's Social Canvas™ and Social Contests features to implement and manage the Maxine contest. 1. On social media, OYO promotes itself as a brand that offers two categories of services: Promoting tourist spaces and the idea to have a safe space to spend time with your loved ones, or even alone, in your own city. 1. 1. There are a lot of examples of these marketing solutions with a clean and intuitive interface. In just a few seconds, you can tell your viewer a ton about your hotel. Focus on choosing your audience as much as your ad's creative content. If you plan to introduce influencer marketing (one of the best social media strategies for hotels, hands down), into your business strategy, then Instagram is the way to go. The written part is important for SEO as well as providing value to your social media followers. Running cross channels marketing campaigns 6. 16. . Some of the best campaigns find success through partnership. It challenges us to re-evaluate our thought processes to determine if our hotel marketing best practices rise to meet the moment. Leverage Peak Posting Times. Create hashtag campaigns. The old-fashioned enter-to-win sweepstakes formula still works like a charm, especially with tools like Facebook's Instant Forms . YouTube, as well as hosting your videos, can provide enormous search engine optimisation benefits to your hotel website. Alexa Loses Her Voice Campaign by Amazon. To manage your online reputation and conduct customer service, you'll use your brand name . Nov 20, 2013. Tip #2: Emphasize Hotel Quirks With stiff competition in the hospitality industry, especially during peak travel times, emphasizing the uniqueness of your hotel is an effective way to drive . Feature contests for best seasonal pictures, favorite moment from . As the eyes of the social media world descend upon the Cannes Lions Grand Prix this year, there's an interesting trend. You can create and display photos, videos, and other content that identify your brand. Live video has taken over political social media. Last revised on September 4, 2021. Hyatt, one of the best-known hotels in the world does great on social media despite having heavy competition in the industry. Check out the video for Mohonk Mountain House - before you can blink, you know that if you stay here you can go horseback riding or bike riding, or play archery or tennis. #5 Hootsuite. A focused approach to social media can result in a stronger brand, greater exposure and better relationships with first-time and repeat guests. 6.Other Platforms to Explore. Vacation Diary Post or Video. First things first, let's take a look at your hotel's website. Hotel Google+ Marketing. Outsourced Social Media Management. Moreover, companies that maintain strong social media presence gain the trust of 82% of customers. It's the same feeling of total relaxation but experienced . The judges praised the fact that the campaign "looked outside the Hotel's own brand by creating a 'London Revealed' brand," and "managed to create a credible . Publish all kinds of stories - internal, external, with pictures, videos, news and so on. 7. Sometimes the most obvious solution is the best one. Facebook. Here in the Best Hotel Digital Marketing Strategies For 2020. Taj Hotels Resorts and Palaces is one of the leading luxury hotel brands in India with over 93 hotels in 55 locations across the country. 4. (These are all fantastic ideas to engage your audience, fans, and potential guests. As the most visited social media platform, Facebook provides you with tons of openings to publicize your hotel services. Featuring creative Marriott ads, inspiring Marriott digital marketing campaigns, social media marketing campaigns, Marriott commercials and hot news. The namesake manages 14 brands which include DoubleTree, Embassy Suites, Hampton, and Homewood Suites. - Brand awareness: Create a voice for your brand that speaks to your specific guest demographic. Social Media Ideas that Connect with Other Users. Use a branded hashtag. Learn more about creative advertising and marketing strategies. Apple '#ShotOniPhone'. It also provides a gateway to expose guests to what your hotel or resort has to offer. Create relationships. If a video course seems to complex, simplify the concept and create a Q&A with an industry expert. You can tell your potential customers who you are by what you post. 9. . Your independent hotel should probably have two or three focus networks and your social media campaigns should, almost always, focus on one. From setting up and managing all your social media channels to creating powerful content, we allow you to engage with your targeted online audience in the right way. Campaigns like that are excellent for introducing your hotel to new potential guests and get people to return. Creating posts and hashtags which are align with the vision and mission of the Hotel 7. 18. Our partner agency has years of experience in hospitality marketing, and builds tailored campaigns to directly impact revenue and ROI. Effective email marketing, no matter how easy it sounds, is a challenge in itself. Here's how hotels can best utilise this platform: Influencer marketing. Bee Loud creates and delivers some of the best hotel social media campaigns in the country. Increasing social media presence by campaigns Instagram Facebook Linkedin Youtube 3. MDG Advertising, a full-service advertising agency with offices in Boca Raton and Brooklyn, NY, is one of Florida's top branding firms. Why Hotels Should Be Embracing Social Media. Check out the 10 Best Social Media vendors ranked by our verified hotelier community to find the perfect Social Media for your hotel. To that end, here are the four main goals of most hotel influencer programs, as well as the most meaningful KPIs for each, to consider when measuring success: 1. Regardless of which platform you choose for your paid hotel social media campaigns, there are common guidelines to keep in mind. Buying ads on social media sites enable you to display the best version of the hotel to users interested in traveling to your area who need a place to stay. Instagram. Mint's Instagram feed is full of images, colors, and typefaces that are connected to the brand's identity and instantly catch users' attention on their feeds. Engage with your Followers. . Steer your ship towards a destination (your objective) that you've picked out before departure. Platforms like Facebook, Instagram, and Twitter are intricately intertwined into society, especially western society, to the point where social media is having a huge impact on culture . 18. #2 Travel Media Group. Social media networks can help you spread the word about your hotel. When it comes to social media the goal is always to get people to engage with your content!) Social media is a great way for hotels to stay connected with repeat guests and build brand awareness. Make a Space "Instagrammable". Once this is accomplished, you'll want to showcase the range . 1. Hootsuite is a pioneer as a social media marketing and management platform. Furthermore, now that Instagram and Facebook have fused, you can create paid campaigns and promote . 7. Boost your engagement with followers. The return on that investment can be measured both in terms of incremental revenue, but also in the eyes of staff members as they watch those celebratory guests breathe life back into the property. In just a few seconds, you can tell your viewer a ton about your hotel. If someone chooses to stay at a not-so-great hotel, it could legitimately be a health or safety concern. Serving as a sort of alternative to traditional newscasts, social media video empowers politicians to break their own news and have conversations with constituents in real-time. Use Analytics & Competitor Research to Create High-Performing Content. There are two ways you can audit your hotel's website design and performance. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com. 3. Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy. Check out these seven tips for connecting with guests via digital marketing. Check out the video for Mohonk Mountain House - before you can blink, you know that if you stay here you can go horseback riding or bike riding, or play archery or tennis. Social Media Marketing, Search Engine Optimization, Pay Per Click Campaign Management, Online Reputation . One way to do that is with great hotel social media campaigns. In order to know where you're going, you need to know where you are. Taking customer feedback and insights for customer . This review is a part of our 'Social Media Strategy Review' series where we do a 360 degree analysis of a brand's entire social media activity. "Our social media strategy at OYO has always been to own any and every reason to take a break, thereby showcasing our quality . Some of the biggest social media channels include Facebook, Instagram, Twitter, and Pinterest. Jessica Gioglio is a leading digital and social media strategist and co-author of The Power of Visual Storytelling. Do a Site Audit. In addition, modern technology en KPI: Cost Per Booking. Upload a video for your Facebook cover photo. The campaign reached over 320 million people in more than 20 countries and achieved phenomenal success. Instagram is one of the most popular social media platforms in the world and it is an essential part of a hotel's branding strategy. Conducting thorough Market research as it is a new entrant in market 4. Top 10 Hotels On Instagram You Should Follow. It syncs up social media accounts from Facebook, LinkedIn, Twitter, Instagram, Youtube, and Pinterest. Their corporate Facebook page has over 800,000 fans, while their Twitter . Best in Hospitality. The hotel social media lead generation campaign generated 162 leads during a 90-day wedding campaign from 7/1/2020 - 9/30/2020 on a budget of only $465. More than 50 percent of users like social media pages related to their travels. Social media for hotels - Reaching new clients: A strong presence within social networks allows hotels to constantly update their upcoming events, promotions, amenities and services to a wide range of potential customers without spending huge amounts of time and money in advertisement, and don't forget, people are online all the time! . 4. 1. Women are their key target customers and that is why Dove's marketing campaigns mostly target women. Engagement with the Audience. Channel-specific social media strategies. Best Social Media Platforms for Hotels. 6. To manage your online reputation and conduct customer service, you'll use your brand name . In today's day and age of digital nomads, travel bloggers and other Instagram influencers, they inspire massive cultural shifts when it comes to brand reputation. In 2012, the Blackstone was one of Sage Hospitality's best properties reporting revenue from social media channels with close to US$5,000 from 33 room nights booked with a direct referral from . . 1. For any of the social media channels, you should use a high-quality image of the hotel logo as a profile picture. Waldorf Astoria Maldives Ithaafushi resort and hotels showed how fun the experience could be if we stay at their rooms by engaging with users, viewing and reposting their posts with their experience and photos. To write engaging and converting content, you need to: This means that hotel brands are now marketing the experience that their hotel affords - on top of basic amenities, price, and convenience.. Facebook. 6. Social media marketing can generate highly targeted traffic while . Facebook, while it may have gone out of fashion for millennials, remains an important channel for social media marketing for hotels because there are no limits in terms of words or video size. 3 social media contest ideas to collect leads. As such, there is a larger audience for your hotel business to reach, influence, and potentially acquire as guests. Today, just such an article came to our attention. Consider using paid ads on social media. Connect with Influencers and Repost Content They Create at Your Hotel. By running a well-designed Facebook campaign, Starwood Hotels had tracked an additional US$2-million in room sales. These statistics tie-in to the advantages of a social media strategy for hotels, which include: Increase your visibility over competitors. Hotels, home-sharing and home rental companies as well as restaurants and other dining establishments are eligible for this award. 1. Hilton Worldwide boasts more than 5,400 properties in 106 countries across the globe. Check out our post about social media in the workplace for ideas and tips. 4. 5.Hotel Twitter Marketing. If your hotel is not currently on Instagram, it should be! 3 Inspirational Social Media Campaigns to Empower Women. Channel-specific social media strategies. By doing this, you can show your online audience that you value the online market, and it makes you appear more engaging. For an easy content plan design use social media management platforms. 1. Make sure your website is . It's also one of the best channels to market your hotel/s since this app has no limitations on words . Brand ambassadors and social media influencers 5. But, the top email marketing companies such as SmartSites, Cyber Infrastructure Inc., IndeedSEO, Social Media 55, etc., help you reach your email marketing goals, conveniently. 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